Reverse innovation: when developing countries have the answers

Author: Henrique Barbosa
Published: 2015-03-15

What used to be a sharp distinction between central and peripheral markets in the global economy has become blurred by a worldwide restructuring of sourcing and the hyper-connectivity of businesses. As a result, while innovation is still regarded by some as a phenomenon of developed countries and high-end markets, this is no longer true. Developing countries which were once seen …