How Free disrupted the French mobile market

Author: Ricardo Tavares
Published: 2014-11-24

French mobile operator Illiad only recently came to international attention with its audacious offer to buy T-Mobile’s US operation. Xavier Niel, Illiad’s quirky founder and majority shareholder (64%), has developed a business model based on cost and price cutting. Although this model is quite common in wireless services, the surprise has been the huge impact it can still have, in …